Every tech company eventually becomes an advertising company

Simon Owens
Nov 28, 2022

--

Insider: Microsoft has laid down a plan to double the size of its advertising business to $20 billion:

Microsoft Advertising’s properties include Bing search, Xbox, MSN, and hundreds of other websites that use Xandr to sell digital ads. Recent updates to the advertising product lineup have included the introduction of vertical-specific ad formats, including those for credit cards and cars. It also expanded the Microsoft Audience Network into 66 new markets in October.

Sign up to discover human stories that deepen your understanding of the world.

Free

Distraction-free reading. No ads.

Organize your knowledge with lists and highlights.

Tell your story. Find your audience.

Membership

Read member-only stories

Support writers you read most

Earn money for your writing

Listen to audio narrations

Read offline with the Medium app

--

--

Simon Owens
Simon Owens

Responses (1)

Write a response