Dec 7, 2020
Great list. A few I think you missed:
1. Ebooks/books: Publishers repackaging their articles into a book format and selling on an on-demand basis.
2. Lead gen: In this scenario, a brand will sponsor the creation of some kind of PDF white paper, and the publisher will lock access to the PDF behind an email gate. The publisher then hands over all the email addresses to the brand that sponsored the white paper. I don't think this counts as advertising because in a lot of cases the brand doesn't have any control over the content in the white paper.