How Rhett and Link went from being scrappy YouTubers to running a media powerhouse
Dec 5, 2022
From their New York Times profile:
Their company, Mythical Entertainment, has tapped the Raine Group, a merchant bank, to explore selling a stake in the business, and it has held talks with companies including Spotify, the connected TV giant Roku, and Candle Media, the company run by the former Walt Disney Company executives Kevin Mayer and Tom Staggs …
… Mythical, which is profitable, is on pace to generate about $40 million in revenue this year, according to two people who would only speak anonymously to discuss the company’s private financial results. That makes Mythical a heavyweight among its peers, but small compared with Netflix, Disney and Comcast’s NBCUniversal.
