How should creators vet the brands they work with?

Passionfruit wrote about the processes that some influencers undertake to vet brands before agreeing to work with them:

Sarah Hickam, head of talent at influencer relations and talent management company Shine Talent Group … has worked with creator specialists like doctors, dermatologists, and nutritionists, but also has a large roster of lifestyle, fashion, and food creators. Many of the influencers she works with ask questions to brands before they sign, such as: What responsibility do you take with the waste from your products? What is in these ingredients?“You would probably be surprised at how many creators say no to partnerships,” Hickam said.



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