I passed 50,000 subscribers across social media and email this week.
Despite this impressive milestone, it’s still difficult to drive meaningful traffic to my content.
Is it easier than when I didn’t have 50,000 subscribers? It’s hard to say. I started blogging in 2003 and had my first viral article in 2006. The internet is a completely different place now than it was then.
Back then if you wanted a blog post to be read you had to email tons of bloggers who were more popular than you and convince them to link to you. Given that I was producing pretty good original content back then, it wasn’t too hard to get bloggers to link to it.
These days, attention online is driven by a handful of sources — — Facebook, Twitter, LinkedIn, and Google. Emailing influential bloggers would no longer work like it once did.
Since June, I’ve written 14 articles, which have generated 52,000 views. That’s about 3,700 views per article. Which, don’t get me wrong, is not bad for an independent writer with no institutional backing. I’ve worked at mainstream media companies that saw less average traffic per article.
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But still, I don’t feel like I’ve reached that magic tipping point where I can drive a lot of good traffic to an article by virtue of my already-existing network.
Now that I’m spending 40+ hours a week creating my own content, I hope that tipping point comes soon.