Publisher ecommerce revenue hasn’t yet taken a hit
Publishers might be seeing a softening in advertising sales, but so far ecommerce/affiliate content is still strong:
Black Friday weekend ended up being a successful period for Hearst Magazines, with total product sales increasing by about 50% year over year, though Silverman declined to share hard numbers here either. The average order value was consistent with years prior, she added, but even that was unexpected. She did not say what this number represented.