Simon Owens
Simon Owens

Dec 1, 2022

·
1 min read

The biggest mistake the media industry made over the past 14 years

I find it absolutely bonkers that the media industry has spent so much time complaining that tech platforms stole their advertising revenue, and yet it hasn’t lifted a finger to copy the tech industry’s most successful ad innovation.

It's time for the media to embrace self-service native advertising

Welcome! I'm Simon Owens and this is my media newsletter. You can subscribe by clicking on this handy little button…

simonowens.substack.com

Media
Journalism
Advertising
Marketing

--

--

More from Simon Owens

Tech and media journalist. Email me: simonowens@gmail.com

Recommended from Medium

Shraddha Jain

Shraddha Jain

Marketing strategies from a top marketing leader

Mazen Bader

Mazen Bader

How To Earn Money Online With Affiliate Marketing

SiteFlame

SiteFlame

Your typical not so typical 10 things anyone making a website needs to nail article.

Adnan Umar

Adnan Umar

Why Monitoring Your Rank and Keywords are Important?

Frank Ozoalor

Frank Ozoalor

BRANDS, FREE LANCERS AND SOCIAL MEDIA MARKETERS SHOULD GET IN HERE.

ATTA Protocol

ATTA Protocol

in

ATTA Protocol

Announcing ATTA Southeast Asian Area Ambassador Program

Anand Nambiar

Anand Nambiar

8 Essential Marketing Pillars for a Successful SAAS Company

David Swift

David Swift

in

GoBeyond.AI: E-commerce Magazine

Must have Martech for fashion ecommerce — SwiftERM

AboutHelpTermsPrivacy


Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Get unlimited access
Simon Owens

Simon Owens

10.5K Followers

Tech and media journalist. Email me: simonowens@gmail.com

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech