The Financial Times has an “incubation” team to develop and test out new products

INMA interviewed Caitlin Clarke, business development director at The Financial Times:

To mitigate the risk, and to bring people on board internally, we’ve built a clear framework around which we assess whether or not we pursue a new venture — which we really try and stick to. This takes into account brand alignment, target audience, route to market, and unit economics — and forces us to think hard about why we want to do something and what we’ll learn. Then, I think we try and phase our work with clear KPIs and deliverables at every step.