The record labels are competing directly with YouTube now
Dec 5, 2022
This is interesting: At least one major record label, Warner Music, is competing directly with YouTube by launching free, ad-supported music videos on streaming platforms:
The new channels from the music company — WMX Pop, WMX Rock and WMX Hip-Hop — are now available to stream for free on the Roku Channel through the service’s Live TV Guide. WMG is giving Roku a three-month exclusive window on the FAST channels for the U.S. before widening distribution to other platforms …
… Each of the three music and entertainment linear channels will feature music videos and concerts from WMG’s global catalog of artists as well as original programming from WMG’s media brands including Uproxx, HipHopDX, Songkick, Cover Nation, The Pit and Lasso Nation.
