Top executives from Google, Condé Nast, Vox Media, and Quartz discuss their audience development strategies

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On any given week, I usually speak to multiple media entrepreneurs, and one of the most consistent pieces of advice they give me is that I should launch an online course.

But I’ve held off on developing one, mainly because of the time commitment it would require. Between producing the newsletter and podcast, I’m stretched pretty thin, and I just didn’t have the bandwidth to develop a comprehensive course all by myself.

But then in late 2021 I received an email from Ed Madison, a journalism professor at the University of Oregon. He and his colleague Damian Radcliffe were planning to launch an entrepreneurial journalism course, and he wanted to know if I would join them.

I jumped at the chance. Over the next several months, we met each week to plot out a course that would cover every facet of building a successful content business. We used the imprimatur of the University of Oregon to recruit some of the media industry’s top practitioners in product building, subscriptions, multimedia production, and audience engagement.

Today, we’re ready to announce the course: Growing Your Content Business. It’ll span 10 weeks and feature live, interactive conversations with top executives from Google, Condé Nast, Vox Media, Quartz, GroupM, The Economist, and many more. If your career touches content in any way, then you’ll leave this course with actionable insights that you can apply to your work.

Want to learn more? We have the full list of speakers, the course description, and the registration information at this link.




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Simon Owens

Simon Owens

Tech and media journalist. Email me:

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