What happens when all these YouTube child stars grow up?

Will they ever be able to achieve a life of normalcy?

The children are stars of three YouTube channels — “Vlad and Niki,” “Like Nastya” and “Kids Diana Show.” They are the three most popular live-action YouTube kids channels in the world, with nearly 300 million YouTube subscribers between them. Now they’re expanding into everything from streaming shows to branded toys to licensing deals, all worth tens of millions of dollars.

“These kids who came from nowhere have more influence than Mickey Mouse,” says Eyal Baumel, a longtime strategist for YouTube personalities, including “Like Nastya.”



Tech and media journalist. Email me: simonowens@gmail.com

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