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Simon Owens
Simon Owens

10.5K Followers

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Dec 9, 2022

The best way to acquire a new newsletter subscriber is to be recommended by another newsletter.

How to leverage paid marketing to drive newsletter signups Welcome! I'm Simon Owens and this is my media newsletter. You can subscribe by clicking on this handy little button…simonowens.substack.com

Newsletter

1 min read

Newsletter

1 min read

The best way to acquire a new newsletter subscriber is to be recommended by another newsletter.

How to leverage paid marketing to drive newsletter signups

Welcome! I'm Simon Owens and this is my media newsletter. You can subscribe by clicking on this handy little button…

simonowens.substack.com

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Dec 9, 2022

Investors were way too bullish on esports

Are esports a growing market with a huge amount of future potential? Yes. Did investors get too far out ahead of their skis with assuming that esports would quickly overtake traditional pro sports in market value? Definitely yes. Sports-business billionaires and gaming executives had hopes that esports could one day…

Esports Market

1 min read

Esports Market

1 min read

Investors were way too bullish on esports

Are esports a growing market with a huge amount of future potential? Yes. Did investors get too far out ahead of their skis with assuming that esports would quickly overtake traditional pro sports in market value? Definitely yes.

Sports-business billionaires and gaming executives had hopes that esports could one day…

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Dec 9, 2022

It turns out media companies don’t make for very good tech companies

The Rebooting writes about the death of the “platisher” Of course, developing proprietary tech is the normal course of many businesses. When you come up with problems somewhat unique to your business and without any easy off-the-shelf solution, you build it yourself. The problem comes when this goes from being…

Media

1 min read

Media

1 min read


Dec 9, 2022

Will a recession bring direct-to-consumer brands back to podcasts?

Bloomberg predicts a pullback in brand advertising could do just that: At some level, podcast shops might actually be in a stronger position than other media organizations to weather this storm. Though the networks have sought big brand dollars, they haven’t yet completely shaken free of the advertisers that helped…

Podcast

1 min read

Podcast

1 min read

Will a recession bring direct-to-consumer brands back to podcasts?

Bloomberg predicts a pullback in brand advertising could do just that:

At some level, podcast shops might actually be in a stronger position than other media organizations to weather this storm. Though the networks have sought big brand dollars, they haven’t yet completely shaken free of the advertisers that helped…

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Dec 8, 2022

How BookTok is fueling a resurgence in fiction reading

An author writes about what happened when her novel blew up on TikTok: My novel got the kind of reviews that debut novelists dream about. But getting great reviews from legacy media doesn’t ensure that your debut novel is going to sell — BookTok does.

Books

1 min read

Books

1 min read

How BookTok is fueling a resurgence in fiction reading

An author writes about what happened when her novel blew up on TikTok:

My novel got the kind of reviews that debut novelists dream about. But getting great reviews from legacy media doesn’t ensure that your debut novel is going to sell — BookTok does.

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Dec 7, 2022

Netflix keeps breaking new viewership records while at the same time its subscriber growth is stalling out

Puck writes about the diminishing returns of streaming hits: In fact, 50 percent of all of Netflix’s Top 10 English-speaking debuts premiered in 2022, including Ozark’s fourth season and Bridgerton’s second season. It’s an impressive feat, and yet it’s entirely discordant with the fact that Netflix also had arguably its…

Streaming

1 min read

Streaming

1 min read


Dec 7, 2022

Growing a tech company within a media company can be hard

The Wall Street Journal reports on why Jeff Bezos is considering spinning off Arc, the content management platform developed at the Washington Post, into its own company: Incubating a tech startup inside a larger company — and drawing in the investment and talent needed to build it into a larger…

Media

1 min read

Media

1 min read


Dec 7, 2022

How should creators vet the brands they work with?

Passionfruit wrote about the processes that some influencers undertake to vet brands before agreeing to work with them: Sarah Hickam, head of talent at influencer relations and talent management company Shine Talent Group … has worked with creator specialists like doctors, dermatologists, and nutritionists, but also has a large roster…

Creator Economy

1 min read

Creator Economy

1 min read

How should creators vet the brands they work with?

Passionfruit wrote about the processes that some influencers undertake to vet brands before agreeing to work with them:

Sarah Hickam, head of talent at influencer relations and talent management company Shine Talent Group … has worked with creator specialists like doctors, dermatologists, and nutritionists, but also has a large roster…

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Dec 7, 2022

SiriusXM overtakes Spotify as the most popular podcast producer

This seems pretty significant: Edison Research announces the Top Podcast Networks in the U.S. for total network reach in Q3 2022, as SXM Media, Spotify, and iHeartRadio take the top three spots, respectively. After falling behind Spotify by a narrow margin in the Q2 report, SXM edges back ahead this…

Podcast

1 min read

Podcast

1 min read

SiriusXM overtakes Spotify as the most popular podcast producer

This seems pretty significant:

Edison Research announces the Top Podcast Networks in the U.S. for total network reach in Q3 2022, as SXM Media, Spotify, and iHeartRadio take the top three spots, respectively. After falling behind Spotify by a narrow margin in the Q2 report, SXM edges back ahead this…

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Dec 6, 2022

Ken Doctor’s local news venture inches closer to sustainability

For years, Ken Doctor was a go-to resource on the economics of news, and he was well-known for his deep dives into the balance sheets of major media companies. Then in 2020, he decided to put his money where his mouth is and launch a local news venture in Santa…

Local News

1 min read

Local News

1 min read

Ken Doctor’s local news venture inches closer to sustainability

For years, Ken Doctor was a go-to resource on the economics of news, and he was well-known for his deep dives into the balance sheets of major media companies. Then in 2020, he decided to put his money where his mouth is and launch a local news venture in Santa…

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Simon Owens

Simon Owens

10.5K Followers

Tech and media journalist. Email me: simonowens@gmail.com

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