Medium just rolled out three changes to the way it pays writers:

I explained why the company is doing this in the below video:


YouTube is now paying out $100 million for creators to produce Shorts videos, but the irony is that YouTube specifically rolled out incentives years ago to lure creators into making longer videos.

I talked about why the company did this in the below vide:


The New York Times’s Shira Ovide recently argued that YouTube is “underwhelming” because it currently generates far less per user than other major platforms like Twitter and Facebook. I explain why this assessment is premature and why YouTube still has massive growth ahead of it.


Image via Wikimedia Commons

The New York Times just announced its Q2 earnings and it’s seen strong growth in both advertising and subscribers. It’s also continuing to diversify its business.

I provided my analysis below.


Image via Pxhere

The Guardian published an opinion piece titled “Why indie podcasts are in peril,” but I actually think the next five years will be incredibly lucrative for small podcasts that aren’t associated with a larger media organization.

I talked about it in the below video.


Image via Pixabay

Yesterday, I did something pretty drastic: I deleted the last 28 articles I’d published to Medium. These were longform pieces — most between 1,500 and 2,500 words — that required a lot of research and labor to write. They appeared first on my Substack newsletter as a benefit for paid subscribers, and then after about a month I’d republish them here.

My goals were twofold: First, I wanted to generate some additional revenue through Medium’s metered paywall. Second, I hoped to drive signups to my newsletter through a call-to-action at the bottom of the articles. …


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This audiobook studio turned The Martian into an international success

Why it’s interesting: You probably remember The Martian as a Matt Damon film, but a studio that specializes in adapting self-published ebooks into audiobooks is what put the story on the map.

The Athletic kept growing even without live sports

Why it’s interesting: Wow. The Athletic managed to get to 1 million paying subscribers during a pandemic when virtually no sports were being played.

Serial podcast sold to The New York Times

Why it’s interesting: Looks like The New York Times paid $25…


via Wiki Commons

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Newsrooms should enlist their reporters to sell subscriptions

Why it’s interesting: More newsrooms should brainstorm about how to get their reporters more involved in helping to push paid subscriptions, since in many cases those reporters have much deeper connection to the media outlet’s audience.

Bloomberg editor admonishes his journalists for publishing “boring and long” articles

Why it’s interesting: This is certainly an interesting way for an editor to begin a memo to his staff: “We are still publishing too many enterprise stories that are either mediocre…


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Howard Stern could soon face off with Joe Rogan in the podcast wars

Why it’s interesting: SiriusXM owns, like Spotify, virtually every part of the podcast stack. The question is whether it’s actually in a position to challenge Spotify for dominance in the space.

Don’t underestimate Spotify’s advertising revenue potential

Why it’s interesting: I think the argument in the below article underestimates how big the podcast advertising potential is for Spotify. Thus far, it hasn’t been able to put ads in front of its paying users…


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Ok, let’s jump right into it:

Why Barstool Sports pivoted to stock market trading

Why it’s interesting: “In only two months, [Barstool Sports’s] Davey Day Trader has become a more-searched term than Jim Cramer.”

Barstool’s pivot to stock market trading makes sense when you consider that stock trading is an elite form of gambling.

How musicians can grow their YouTube following

Why it’s interesting: Are you a musician who wants to grow an audience with online video? You better be ready to produce lots of song covers.

A cool story about a niche news startup

Why…

Simon Owens

Tech and media journalist. Email me: simonowens@gmail.com

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