Adweek reports:

Taboola will exclusively monetize Yahoo — one of the largest digital publishers with 900 million monthly active users. It also expects to significantly improve its balance sheet. Taboola is trying to win over investors by explaining Yahoo had been on its network for all of 2022, revenue would be $2.4 billion and adjusted EBITDA would be $297 million, 76% and 90% higher, respectively, than current guidance.

Taboola is betting that this rosier financial outlook, plus a higher stock price — shares are up 53% since the deal was announced Monday — will make the partnership valuable to investors. Taboola went public in a SPAC deal in June 2021.

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Publishers might be seeing a softening in advertising sales, but so far ecommerce/affiliate content is still strong:

Black Friday weekend ended up being a successful period for Hearst Magazines, with total product sales increasing by about 50% year over year, though Silverman declined to share hard numbers here either. The average order value was consistent with years prior, she added, but even that was unexpected. She did not say what this number represented.

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It seems to be the only cable news channel giving serious thought into how to monetize its online audience:

CNBC has two subscription offerings. Launched in January, Investing Club provides subscribers with access to CNBC host Jim Cramer’s market analysis and research, his charitable trust portfolio, as well as trade alerts and monthly live meetings, for $400 a year. CNBC Pro, on the other hand, debuted roughly a decade ago and provides expanded access to CNBC’s content, including its live TV feed and a subscriber-only newsletter, for $300 a year.

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Will they ever be able to achieve a life of normalcy?

The children are stars of three YouTube channels — “Vlad and Niki,” “Like Nastya” and “Kids Diana Show.” They are the three most popular live-action YouTube kids channels in the world, with nearly 300 million YouTube subscribers between them. Now they’re expanding into everything from streaming shows to branded toys to licensing deals, all worth tens of millions of dollars.

“These kids who came from nowhere have more influence than Mickey Mouse,” says Eyal Baumel, a longtime strategist for YouTube personalities, including “Like Nastya.”

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As Axios reports:

Yahoo generates around $8 billion in GAAP revenues annually, said the source. The company reported $7.1 billion in full year revenues in 2020, the last year it was owned by Verizon.

The source spoke anonymously because the company is private and the current GAAP revenue figure has not been previously disclosed.

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